Climb Case Study

About

Climb is a non-profit that helps connect underprivileged students with technology bootcamps. The reality is most jobs in the future will be automated and most people will have a hard time finding jobs.

After realizing that the job market for technology is growing at a fast pace rate, I decided design a website connects students to tech based bootcamps according to their needs.

The goal

  • Internal interview: understand Climb’s new focus, define goals, motivations and non-profit plan.
    Persona and User journey map: define their current and users are - who are they why would they need this product?
  • Secondary research: understands how other job boards are showing bootcamps.
  • Design a modern website from sketch to high-fidelity prototype
  • Attract users to sign up for climb and get them connected to tech bootcamps.
    Get students technology jobs.

User research and persona creation

Research findings

  • Bootcamp matching websites mostly focus on coding bootcamps and they are mostly unorganized when presenting the bootcamp.According to mckinsey.com, Jobs related to developing and deploying new technologies may also grow. Overall spending on technology could increase by more than 50 percent between 2015 and 2030.
  • About half would be on information-technology services. The number of people employed in these occupations is small compared to those in healthcare or construction, but they are high-wage occupations. By 2030, we estimate that this trend could create 20 million to 50 million jobs globally.
    (mckinsey.com)
  • In 2019, the coding bootcamp market grew 4.38%, and we estimated 33,959 people attended and graduated from a bootcamp
    (careerkarma.com)

User Task Flow

User Flow

Site Map

Putting together the site really helped me with this project because all of the avenues users can take.
Also their are different bootcamps users can choose from so the site map helped me organize the website.

Wireframes

Knowing the scope of the product really allowed me to put the wireframe together.

‍Overall it's a new product so the wireframe can change through the progression of the product.

Mainly I wanted to users to have trust with the product so they can interact with the website, so I made it to where users can see the success story after the main page.

Website UI

I wanted the website to have the functionality to find or match users to the right bootcamp.

Users also have the option to get a list of 10 matched bootcamps through email. At first I had the CTA form in the landing page, but during the user testing users felt like having the search and CTA form was too much info to fill.

Mockup

The plan for the landing page for mobile design was to get the call to action to stand out & make it clear why they should fill out the form Below are a few high-fidelityprototype I created to encourage users to sign up to get matched with a bootcamp.

Results

During the early stages of low fidelity mock-up, I started testing the product with employees. I have noticed different outcomes:

- They spent time trying to understand why they should use this website, they felt like they needed a better call to action. So, I decided to try a new version of the Exams section. This last iteration was successful since they could understand how this could add value to their lives.

- The search for bootcamps was useful because users can search for bootcamps according to their needs.

- Having success stories is important because future users will know that people actually use the service and are recommending it. It creates trust with users and more users will probably use the product.